We have created the complete brand for a fast food business that was the pioneer on the market, putting french fries in the center of a stage, so it needed to be daring, fun and fresh. Edgy naming and bold logo design of Vruc Krompir, were followed by authentic illustrations of fun facts about potatoes, making the whole image vibrant. Also, it was a challenge to produce the custom made package for fries and sauce which is handheld and represents the main branding touchpoints.
Vruc Krompir
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Name
Vruć Krompir -
Work
Brand Strategy, Visual Identity, Packaging Design, Social Media & Digital Marketing -
Release
2015